If you’re a glamping host looking to reduce your dependence on Airbnb, VRBO, or Booking.com, one of the smartest moves you can make is creating your own website. Not just any website—but one built with the right tools to convert visitors into paying guests. Direct bookings mean more control, stronger branding, and keeping 100% of your revenue.
So what features should your glamping website include to turn browsers into bookers? Let’s break down the must-haves.
1. Real-Time Booking Calendar
A direct booking website without a calendar is like a tent without poles. Guests expect to see up-to-date availability, choose their preferred dates, and book right away—without emailing or waiting.
A real-time calendar:
- Reduces booking friction
- Minimizes double-bookings
- Increases guest confidence
If you’re syncing with Airbnb or VRBO, make sure your calendar integrates with iCal to stay in sync across platforms.
2. Professional, High-Quality Photos
Photos sell glamping experiences. Your website should feature large, clear images that show off your accommodations, amenities, and the natural setting.
Focus on:
- Interior and exterior shots
- Unique features like hot tubs, fire pits, or outdoor showers
- Seasonal scenes (fall foliage, summer sunsets, winter coziness)
Bonus tip: A short welcome video or slideshow on the homepage can create an emotional connection right away.
3. Clear Call-to-Action (CTA) Buttons
Visitors should never have to guess what to do next. Use bold, visible CTA buttons like:
- “Check Availability”
- “Book Your Stay”
- “View Pricing”
Place them in key spots:
- Top of the homepage
- End of every accommodation description
- Navigation menu
Make it easy to act, not just browse.
4. Mobile-Optimized Design
Over 60% of travel research is done on mobile devices. If your site doesn’t look great on a phone or tablet, you’re losing bookings.
Your glamping website should:
- Load fast on mobile
- Have easy-to-click buttons
- Display photos and calendars beautifully on all devices
A responsive design isn’t optional—it’s essential.
5. Detailed Accommodation Pages
Each of your glamping units (tents, domes, cabins, etc.) deserves its own page or section. Include:
- Full descriptions with size, amenities, and what’s included
- Pricing and availability
- Location-specific perks (e.g. “sunrise view from the deck” or “short walk to the river”)
- Guest reviews or testimonials for that unit
The more you answer guest questions on the page, the more likely they are to book without hesitation.
6. About Page with Your Story
People don’t just book places—they book people. Sharing your story adds authenticity and builds trust.
Include:
- Why you started your glamping business
- What makes your space unique
- A friendly photo of you (and your pets, if you have them)
This page can be the tipping point between a guest choosing you or moving on.
7. Easy Contact Options
Some guests still prefer to ask a question before booking. Don’t make them hunt for contact info.
Make sure to include:
- A simple contact form
- Your business email address
- Links to social media or WhatsApp (if you use it for business)
Be accessible without overwhelming them.
8. Local Recommendations Page
Help guests imagine their stay with a curated list of nearby activities, restaurants, and attractions. This not only boosts bookings, but also:
- Improves your SEO by targeting local keywords
- Adds value for your guests
- Sets your site apart from OTA listings
It’s a small effort with big impact.
9. Trust Signals (Reviews + Security)
Guests want to feel confident booking directly. Build trust by:
- Displaying recent reviews or testimonials
- Adding trust badges (like SSL secure checkout)
- Mentioning that payments are processed through secure platforms
Reputation + security = more bookings.
10. Simple Booking Flow
Keep your booking process short and intuitive. Avoid making guests jump through unnecessary steps. Ideally, they should:
- Pick dates
- Choose accommodation
- Enter basic info
- Pay
That’s it. Keep it frictionless.
Final Thoughts
A beautiful website means nothing if it doesn’t convert visitors into guests. By including these essential features—real-time calendars, strong visuals, easy navigation, and guest-focused content—you’ll build trust, stand out from competitors, and increase direct bookings.
At BookedByNature.com, we design custom and template-based websites specifically for glamping hosts. Our goal is simple: help you attract more guests, tell your unique story, and keep more revenue in your pocket.
🎯 Ready to grow your glamping brand? Let’s build your site.
